The point of his actions is how it reflects on management and ownership, not the fanbase.
Why does it even reflect badly on the fanbase? Again, this is a display of discontent, which is deserved, which is inevitable, just like the paperbags on the head of the legends statues. Just like the Leafs crowd before their big culture change. That's the aim. To shame them for their lack of commitment to what the fans want and pay for. Because they worry so much about their image (maintain image=maintain profit), the only way to get their attention is to shame them. This is an evolutionary driven act of our social brains. We shame those who do not seem to feel guilt for their wrong doings. Psychologically speaking, tshirt guy used a purposeful and adequate action to counter a perceived wrong that the antagonist refuses to admit or just plainly ignores.
Tshirt guy found a way to get heard. It will have an impact long term. You don't see it for what it is. You let your own ego and value system disorder make you worry more about how it makes you and the fanbase look..
(Explaining myself: shame vs guilt; there's no guilt in speaking out when one's been wronged by another, but there's perceived shame in that act for those who worry more about their image. People with normaly developped empathy will feel guilt when they know they've wronged someone, not because of how it makes them look, but rather knowing how the other person feels, whereas people with less empathy and more ego-driven will feel shame because of how it makes them look by others, not because they see and know how the other person feels about being wronged.)
Anyway... every single person I've talked to who heard about Ron in the last few days, don't seem one bit shamed by this, don't seem to reflect badly whatsoever on them.
But it's very telling about you