Exactly. And with so many wrestlers now in the WWE across the board, opportunities to get your character out in front of fans, especially a less-scripted version, is so rare that it baffles me so many don't take advantage of it. Look how much those quick back-stage interviews/promos did for Rock/Austin in terms of getting them over in the early going of their characters. Just quick snappy 45 second-1 min promos but it helped them get over. I remember a quick little locker room promo Rock did by himself (no interviewer) on Triple H back in mid-1998 where he called him Gonzo and proceeded to run him down with insults. That was the first time I was like "wow this guy is funny/entertaining" and I've been a Rock fan ever since. Didn't have to be some uber-scripted 15 min. segment. You don't see those type of promos much anymore (if at all) so why not use twitter/instagram/etc and not rely on creative to book you in a segment to let you display your character. Maybe they think they'll get heat from the office/creative as it seems like now anyone who gets over naturally (i.e. not part of creative's plan or vision) they'll be punished.