I'm not sure one is more evil than the other. Lest we forget they were trying to charge 15 quid in the UK for people to watch West Brom play Burnley on television and for almost every other game this season. 15 quid every time you wanted to watch your team from your couch! Then there's all the times UEFA has tried to rape people out of ticket money, TV money, when there's finals they don't even let many of the fans in, finals in countries the fans can't even go to, having three internationals in a weekend trying to murder the players, adding more tournaments with rules nobody understands, putting in subjective money limits that in some cases has directly led to this, they do the Euros in numerous countries just so they can steal money from the fans, etc. At least in the case of the last one it spectacularly blew up in their face and they won't ever try that again.
The fact is that this destroys the competitive spirit of the sport and hurts every team that isn't invited. Otherwise I would be laughing because nobody deserves it more.