Teams can be fined much more, expect closer to a million dollar fine.
That might be tough to swallow for a small market team, but teams like the Rangers and Leafs are worth $1.5B+ [or something in that ball park]. Its a drop in the bucket.
Also, don't forget, teams that generate revenue at the level the Rangers, Leafs, Canadiens, etc do help all the small market teams stay in the league. Rangers are an important organization in the NHL in terms of their financial success, and I think it speaks volumes an organization as large as the Rangers were willing to put out a scathing comment like that requesting accountability.
Its not just the Rangers. Check the media. Its bad press. The league created bad press for themselves. NHL was trended recently for the wrong reasons.