I agree with you that is bad. I won't even try to defend it. One reason, however, that the NHL wants to keep Phoenix as a market is because of the number of transplant hockey fans from Western Canada and the mid-west that live in the Valley. What I can't understand, after 15 years of Coyote hockey, is why all those Canuck, Flame, Oil, Red Wing, Hawks, Blues and Wild fans from their original place of residence, were not made into Coyote fans after 15 years. The Cardinals faced the same problem for their first 20 years until the team made the playoffs and competed for the Super Bowl.
I just don't understand why it is so hard to get, what I know to be a ton of hockey fans in a metropolitian area of over 3.5 million, to actually become Coyote fans. Years of losing, no playoff success, terrible ownership, a bad location, all has some effect - but the team just simply hasn't caught the attention of the average hockey fan.
Having said all that, I would be interested in seeing the numbers of fans in Phoenix who tune in to versus or NBC for national games. It is probably much better than the number of fans who actually watch the local Coyote broadcast.