Sometimes a product is constructed to make it that way.
I remember watching the Gilmour/Clark team that never won a Cup but I felt every loss and felt losing in the playoffs as much as they did.
Today, not so much. What do you do when you don't like the style you are seeing? The way the team is built. I mean passion is one thing, but what do you do when you find yourself in a relationship where there is no passion. For those of us that like to see a certain style, it's difficult to just say I enjoy this. Passion doesn't need to be toxic ok, but for many there appears to be none. Problem.
Everyone processes things differently and for all those who love certain players, certain styles, we can't just expect everyone to love it. If I don't expect you to love physical aggressive hockey, how can you expect others not too? The arguments become love it this way. But not all do.