"The station, which will be known as Sauga 960 AM, has been on the airwaves over the last few months with filler music. Sauga 960 will operate on a news talk format and focus on Mississauga's political, sports and arts scene, while also delivering updates on traffic, school closures and more." from Mississauga News.
Good news, when the lease business started making the rounds I found out about this proposed station. At that time there was no fresh news and I wondered if it would really get off the ground and into the airwaves. Will be checking it for Steelheads coverage as soon as I can.
Could be a big boost for the Trout. The GTA stations cover the following in no order: Leafs, Raptors, Jays, TFC (yes, soccer), Argos and even the Marlies. The Marlies were a relatively hot topic during their Calder Cup run. Absolutely nothing on the O or the Steelheads, or even the minor pro team in Brampton. Last season right before the opener E Kerr was on Prime Time Sports and it was a good interview. Not so much the next morning when J Richmond was on the morning show, Brady and Co talked about developing players in the O, nothing about the team or upcoming season itself. I think alot of Brady overall and I understand he maybe didn't want to do a fluff piece but they should have been talking about the team considering the timing, morning of the season opener last year. Only the Fan mentions the Steelheads at all on the sports update and that is just on game night at the 5pm, and who decides at 5pm on a whim to go to a hockey game that starts in 2 hrs with all the damn traffic here!!! My office is based in the same neighbourhood as the rink and it can take a hr to travel 16kms at that time of day!
Now, maybe we will have a pregame show to listen to on the way to the rink. Last year I would actually tune in Hamilton for the preview when the Bulldogs were HERE to visit the fish.
While this could be a big boost to the Trout, frankly this is needed here. Hell Vaughan has a nifty new FM station going now with music and local news.