The problem with kowtowing to the social corrective mob, is that, even if you don't really care about them getting someone to simply change the name of a football team, and just hope it will go away then, they will continue to press for other things that bother them, until one of those potential changes really affects you or your livelihood. And by then, precedent will have been well set, and there is no turning back. Society is splintered into so many self interest groups, that I believe we will get to the point where every single person will find something to be offended by.