oXo Cube
Power Play Merchant
The thing that seems to be lost in this is did Bel air direct contact the Inuit (or vice versa)?
I'm just wondering if the talks between the Eskimos and Bel air direct went something like this:
Eskomos: " We asked the Inuit in the past and most do not find it offensive. " if you don't believe us maybe you should contact them or do your own study"
Bel air direct;. "We don't really care about the Inuit. Just our image. We want to follow NIKE and be like them" Perception is everything. Whether it's really racist is not the issue."
Eskomos: " well maybe we should do a new study and strengthen our ties with the Inuit. Let's not make a rash decision "
Bel air direct: " Nah. Twitter mob is telling us to ACT NOW" so just do it.
I'm not saying that's what happened at all. But it would be interesting to know if the pressure the sponsors were getting to dissociate themselves with the team was from the people getting offended or people speaking on behalf of those getting offended and being mind readers
The team doesn't care about the Inuit either. Nobody involved ever has and they still don't even right now. It's all about the money.
This is a huge part of the societal problem initiatives like this are attempting to combat.