There is a lot more to Kroenke's bottom line than straight attendance. He owns several sports teams in Denver, he owns the entire supply chain from the ticketing to the arena, tv channel, now a radio station. There is no way anyone has any clue how all those things, including attendance, effect their bottom line. Plus nobody has any clue how significant, if at all, the Avs portfolio in the Denver sports portfolio is compared to their billions of net worth and their MUCH larger sports enterprises. The Avs are akin to the change they find in the couch cushions and the difference between being "cheap" and spending to the cap is not even 10M. I'm sure they like making money more than losing money, I'm sure attendance is important to them but its just downright laughable to find any sort of significance in it to the Kroenkes. Plus, the Avs attendance has actually gone up each of the last three years and is significantly better than the Nuggets. The Avs are actually a better team than the Nuggets and are occupying the "casual fan share" of the ticket sales between the two teams.