rt
The Kinder, Gentler Version
We’ve proved that you can’t move the least popular major sport to the middle of nowhere, halfway to Los Angeles, and then suck for 20 years, doing nothing but embarrassing yourself the whole time.I'm glad that Money Bags Meruelo disagrees.
If there was any question whether that was an effective model, we’ve shown without a doubt it’s not.
I still believe, in fact I know, that the Coyotes can be successful in this market. And I believe (know) that it can happen faster and more completely than in the other rumored markets because of some of the foundation that’s been built over time. But along with that has been unimaginably bad brand equity. There’s a lot to overcom.
Luckily, it’s pretty simple to turn this around. They need only do two things. 1) put an arena where there are hockey fans and 2) win hockey games. That’s it.