I'm the same way. Reading about how they're just "regular guys" off the ice doesn't interest me. I do not care, and I'd rather not know lest I find some reason to dislike them (like I find out they're into country music or they wear flip-flops).
The sort of details I'm interested in isn't worth covering if you're trying to reach an audience. Off-ice work-out routines.. On-ice minute details like stick flex or skate cut.
I don't subscribe to the website, but from the preview and from familiarity with Justin Bourne's past work, it looks like a player analysis from a guy who used to be on Bridgeport and later worked as a Marlies developmental coach, explaining what, specifically, JG does that makes pros fail at keeping him off the scoresheet (we know it's hockey sense, but I assume Bourne gets more granular than that), why his NCAA work didn't suggest that he'd be knocking on the door of being an NHL all-star immediately (and why this would be misleading) and why so few "hockey people" would have seen Guentzel's star turn (which he appears to believe is legitimate) coming.
Bourne has a tendency to drop these inside baseball sort of nuggets that you really can't get elsewhere, because the other people who do what he does (Jesse, for example, who does great work in his own right, don't get me wrong) never played on a pro level and aren't drawing from the same proximate experience.
Like, in an article where Bourne's talking about the difference in processing speed between NHL players and lower leagues, Bourne might mention that Scott Gomez could make reads so much faster than everybody else in the ECHL that he could puck hog quarterback a powerplay with one hand on his stick, pointing and shouting commands to the other 4 players on the ice and never end up in danger of being stripped before the puck is in the other team's net. That's an image that sticks with you and really drives the point home.
