How old are you? If you’re older than me I can see why you’d think Jake Paul is some bozo clown, but he’s one of the most famous Internet personalities of the last decade. And if any sport was about to be pimped out, it was boxing, which has been becoming less and less popular with each passing generation.
Although after covid who knows. Maybe the NHL will just turn into different players fighting Jake Paul cardboard cutouts at centre ice if they figure anything out.
I know who Paul is. Him and Logan have some of the highest YouTube numbers (I don't even truly mind Logan, he's sort of like a modern Bam Magera, who I grow up watching - Jake though, I fully think he's a bozo).
And you make a pretty good point.
I still don't really see the mob involvement getting so far as to back Paul, explicitly, but 100% right about this is the way to modernize the sport and bring in new viewers, and I'd say it's been effective so far, with the Paul brothers, Nate Robinson, KSI, and AnEsonGib getting quite a bit of attention (like, a lot) for the sport, so far.
EDIT: Actually, to add to that,
Mike Tyson Says Boxing Should Give a Belt to Logan and Jake Paul. That's going a little far!!! But, the intro paragraph makes a good point, like you're saying,
Heavyweight icon Mike Tyson believes that Jake Paul and his brother Logan Paul breathed new life into boxing when the sport was at its lowest.
I don't personally think superstardom is the endgame for Jake Paul, but I think it's good getting new blood into the sport.