John Price
Bet
- Sep 19, 2008
- 373,641
- 24,675
Remember the outrage happened after the wokeness of the BLM movement. After that people started getting angrier over the name, angry enough that sponsors dropped. The second Nike took Washington R-words gear off their site, and FedEx started sending strongly worded letters condemning the name, the name was changed. It's a coincidence, it's not a coverup. It was done solely because of the sponsors.Well, the thing is, those "sponsors" were a-ok with the "R" name for years. As far as a hit to the bottom line, I highly doubt the team's name was a significant worry. People are going to Fedex their stuff regardless, especially when at the time, the pandemic upped the delivery volume. Plus, the team was already irrelevant to outsiders. If Snyder lost fans, it's because he whipped up his own reputation as a clueless rich boy with lots of money but no understanding of how to build a winner, while also running a workplace with a toxic culture that undermined his coaches.
Dan Snyder's forte is precisely marketing. He knows the tricks to attract attention. By extension, he would also know "bad marketing" and not getting attention. The crap he allowed and possibly did personally could be very well in Harvey Weinstein territory but the public reaction is nowhere near that firestorm because he utilized "bad marketing" intentionally.
The interim name, "Washington Football Team" had the connotations of "joke" and even an illegitimate or "minor league" football team. That psychological response is exactly what someone who wants to hide wants, especially since they hung on to the name until the next convenient time. People register "team without a name", laugh at it, and then just move on.
The unveiling of the "Commanders" name was on a hearing day where Snyder would be personally implicated and accused, with more than just the woman victim, but another male organizational insider.
The Brian Flores suit also appears "independent", but the lawyers hammered out the filing and filed that in extremely rapid time for lawyers(less than 3 business days at most).
The combination of events basically dilute the coverage in the media on the airwaves on Feb 2 and the days before and after. Fewer ears hear the news and some pay attention to the news that they are more personally invested in.
I follow this team for a living. Trust me on this.
And a last rejoinder to the "Big Lie" that Washington changed it's name to deflect from internal struggle in the organization, around the same time that protestors wanted the name changed, the Cleveland REDACTED changed their name too. There were also cries to change the Braves, Chiefs, and BlackHawks names. It was not just a Washington thing. BLM was a great movement that raised awareness for the plight of minorities. Nobody can deny that. But it also spurned iprotests on team names that many construed as offensive, such as R-words and REDACTED.
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