I feel like this gets glossed over so much, and it really shouldn't. We weren't selling out because we had the 2nd biggest arena in the entire league (in a flawed market, which some people like to point out all the damn time). This isn't field of dreams, you can't just build a 20k seat arena in a market this flawed (Phoenix, gov't can't buy tickets, between Montreal/Toronto, ect) and expect consistent sellouts.
If the organization wants to cry poor and remind fans were a small market team with limitations, the rink should be one of the smaller ones in the league (closer to Winnipeg's). Speaking of Winnipeg, they couldn't sell out their (much smaller) arena in the playoffs either, but we don't hear a peep about it.