As for Newcastle United, satisfying as it is to beat the sum total of Daniel Levy's genius and Manchester United (deceased), it's teams like West Ham they need to beat if they are to avoid relegation (and avoid the impression that the players only deliver in the high-profile games you don't need a manager to motivate you for).
Mind, the manner of the victory isn't sustainable: Clark and Fernandez aren't going to score every week. Shelvey, who did some things well, scored his first free kick at this level ever from attempt number 31 and, in truth, his effort should have been saved. So the line about lightning striking is best applied.
Almiron and ASM caused the Hammers fits, supported by Yedlin. But not every team has a full back pairing as vulnerable to pace as Cresswell and the 94-year old incarnation of Pablo Zabaleta. And West Ham, no matter how much they promise, simply can't seem to shake off being a hit-and-miss outfit whose jaw turns to glass at inopportune moments.
Bournemouth at home will be interesting. Bruce will do well not to be made to look silly by Eddie Howe.