If you think floating a message out into social media is more desperate than picking up the phone and calling every other GM out there, then this problem is easily solved. You and I have simply have a different opinion on social cues. We can just agree to disagree. Especially since we're having the discussion of asking more for Franson's return - these are second round phone calls. 58 phones calls versus one tweet. And you're choosing the tweet as desperate.
Now you're just bending the truth. Despite all the BS Dreger comes up with, he still has more connections to the NHL than you or I. Attention seeking and non-credible, sure. But I wouldn't call him an amateur.
Also, when has Dreger CLOSED A DEAL?! He made one tweet. I would hardly constitute that as closing a deal. But hey, anything to make your point across right?
As for the relationship of Dreger and Nonis - I doubt they have Sunday dinners together. I'm not very close with my second cousins at all. But I also don't work in a specialized billion dollar industry (as you like to point out for no reason) where my job could be aided by another family member's position as a third party. If we both benefit, why not use this connection? Better him than some stranger.
There's so much superfluous verbal junk in your posts that does nothing to enhance your points. I'm not sure what $$$ has to do with desperation. I'm also not sure why cavemen are being brought up in a hockey discussion. It almost seems like you to hear yourself talk.