Not just a consistent 30-goal man... Kessel is the epitome of what the Hurricanes envisioned Skinner and eventually Semin becoming for the team. Seeing Kessel play alongside either Staal in a sheltered scoring role or as the team's primary scorer as well as a chance of removing Semin, Ward or Skinner's cap can help the team get the top defensive UFAs and compete NOW.
Honestly, who wouldn't want to play for the Hurricanes? The team has a set goaltender, a good up-and-coming #1D in Faulk, a crop of skilled young defensemen coming up, a genuinely talented goaltender in Khudobin and the center position more than covered.
Hockey GMs value picks differently than HFBoards users as there's other things to consider. Revenue, brand recognition, prestige, what have you...