Interesting juxtaposition in the way the Habs are choosing to market themselves vs. other teams.
Looking at the Devils, they have a lot of themed nights planned, which you can readily see from the Tickets tab from their official site:
Theme Nights / Promotions / Giveaways
Compare that to the Habs. The whole set-up has a very corporate feel:
Tickets
Buy tickets, buy packages, rent ice, go for our suites and premium products.
Looking at it more closely, the photos of fans they're using to sell their product, have nothing to do with real fans. They all look plastic and are all wearing formal clothing:
Is this what real fans look like?
What is this, a dating service for the well-to-do? Check out these specimens, freshly created from a reusable, state of the art plastic mold:
Yes, these are real pics from their site, in case you're wondering:
Suite and Premium Products
Who are these people?
They all live in a world that features only white 30-somethings. There are no visible minorities, no one with tattoos or piercings or sporting any distinctive mark or garb or religious symbols. In this world, no one is obese, nor physically challenged and everyone owns healthy pearly whites. Formal only, no casual. Welcome to Marwen.
For bonus points: can you spot which of these posers appear in more than one pic? It's so lame that they're using a lot of the same people dressed the same way. Their photographer just had them planted across these set ups instead of hiring different people and making it look like they weren't just a small group of actors and models being shuffled about.