Ticket prices are determined by supply and demand. The Oilers can get away with sky high ticket prices because that's what the public is willing to pay at this time. Until the building stops selling out, they'll continue to increase them.
The Eskimos pricing structure is such that they'll draw around 30,000 which is barely more than 50% of capacity. Huge supply, little demand at the current price point. Multiple people in this thread alone have stated they would go to more games if prices were lower.
It makes sense. Why pay $50 for a ticket at the top of the upper deck when there will be many rows of empty seats up there? Shouldn't the team just accept what you are actually willing to pay (say, $20 and whatever you will spend on food and beer), as opposed to getting $0 across the board? Right now, the Eskimos seem content with that $0, which can't possibly be a good business move. Younger people that are able to go to games because it's affordable eventually become season ticket holders when they're older. I'm an example of this. I could never have afforded $50 for a ticket as a teenager. But I could afford $10-15 and went to many games. Now I am older and have more money, so I have season tickets. Is the generation behind me going to have the same experience? Given how few under-30 fans I see at the game, it appears not.