I'd line to hear more about this astro surfing. Sounds dangerous.
It is simply flooding the internet with key words or statements burying other information.
It was used for the US election where an idea is put out there and then supported by marketing companies by swamping the narrative with information supporting that narrative.
Fans in this market got taken to the cleaners for years with so many "not Benning's fault", "Gillis is to blame", "Benning is restocking the cupboards", "Coaches fault", "So young a team" when in reality they weren't, "such a young core" when in reality there were only two considered young by NHL standards and now of those two only one can still be considered young, Hughes and he will be in his 6th season.
Team's hire a marketing firm, want only good information out there.
What happened to that girl that had the lawsuit? What really happened with Pearson's injury? Why was Tryamkin never given another chance? The lie about Vancouver smells of pot. Well it does smell of pot.
Lots of redirected leading of fans by the nose. Including media owned by sports team owners. So negativity or else.
Think there will ever be anothe Gallagher, Botchford or Macrae? Even a Davidson? Shorty, Larchied got canned for negativity years ago.
Who owns all media rights in Canada? Sportnet. Who sponsors some arenas? Sportsnet. Who sponsors some team efforts? Sportsnet Who hires all the media people? Sportsnet. Is it not just maybe in Sportsnet's best interest to suppress just how bad a local team is so they can sell advertising?