That map makes it look like you're trading 6 for half a dozen. The yotes are right in the middle of four red areas and their new arena is in an orange and next to a yellow
Yeah, kinda. But the map is a little rudimentary, and the key factor is ACCESS.
The numbers are a little more complex than just Red/Orange/Yellow. The colors are the density of people to area in the box, not total numbers (bigger orange can be more people than smaller red, etc).
In the current location, the "Left Side" reds/oranges/yellows can get to Glendale for a weekday game easily. The entire Right Side cannot. Because the route is a bottle neck through Tempe/Phoenix (unless you're in South Chandler/South Gilbert), during rush hour.
In the new location, the Right Side has to go only TO the bottle neck. It's 25 minutes or less instead of 75.
And the Left Side has to go to where that bottle neck is... but most of their commute is opposite the rush hour traffic, and they have FIVE ROUTES instead of one.
If you're in the Top Left dark orange of Glendale North or NE Phoenix Central, you hop on "101 West" for 25 minutes to go to the game in Glendale. The new arena would be "Hop on 101 East" for 35 minutes.
The new location would put the entire metro area within 45 minutes of the Coyotes, instead half at best.