There is a lot of angst, and the in-arena presentation is absolutely horrid. It's too much, it doesn't connect with anyone, and it's not helping the situation. Your fans are mostly beer-chugging 45 year old men. Don't play f*cking My Chemical Romance or Tyga or Maren Morris in the arena. Give them a little organ and the same old classic rock: Hell, Giroux and Jake are, respectively, AC/DC and Springsteen enthusiasts. EMBRACE THE DADNESS. Some teams are smart enough to identify that their crowd is older and male.