Because the current system rewards "losing money" when it's all just a shell game and the money goes to the people at the top while the "company" spends.
LOL, I agree that there's no profit expectations out of growth companies, but that's not true at all for established companies like META (Facebook) or GOOGL. Regardless, all of those tech companies spend money on frivolous crap to attract talent, being "cheap" doesn't work in Silicon Valley or Seattle.
Getting back to the subject at hand, Chris' background is managing a blue collar company, so his mentality is different, but he's shown that he's not gonna manage the Red Wings the same way he manages Little Caesar's or even the Tigers. That's what I've been saying for years, and now that the team is doing well and he's spending money, it doesn't bother me
that much if he wants to throw a garbage patch on the jersey. I would feel different if he was the first team to do it, but there's already precedence so we all knew it was coming anyways when the league approved it 2 years ago.