The Devils in Albany to my understanding received no advertising revenue. The arena received advertising revenue such as on the boards, on ice, etc. The Devils didn't do group sales, or actively pursued sales so that was opportunity lost. Merchandise for get about it, the locals hated the A-devil logo, looked like an A with horns urinating. The Devils model in Albany was a model of failure from day one. Mitchell and company are locals, they will do right by the local Binghamton fans. The Devils organization will have nothing to say about marketing, advertising, etc and thank God for that. They don't fill their arena in Newark, the last thing fans need in Binghamton is the Newark front office meddling in local start times, promotions, marketing etc. Newark's only responsibility should be is players and coaching, that's It! The Devils organization didn't know the Albany market, nor did they care to market accordingly.