This world championship thing... nobody cares. It's always a watered down tournament. Honestly I'm not even sure why they hold it. It's not really a true Olympic-type test or World Cup type test. By World Cup I mean the FIFA Corruption and Bribery Championships, brought to you buy Russian Oil Magnates and Middle-Eastern Sultans who light their cigars with money.
Never understood the rings thing, Isn't the medal enough?
It's not a Stanley Cup or an Olympic gold, but it's still important to the players involved.
Americans don't care because there's probably little coverage.