I apologize if someone said this already, because I only skimmed the first 200 posts, to the original question:
Competitively, absolutely not.
ECONOMICALLY, probably.
(Brief aside, Soccer is like an issue in politics: The haters are so blinded by their hatred of it, and the lovers can’t see clearly though their rose colored glasses; and every in the middle gets sick of hearing them fight).
Competitively, the the league would need massive changes/overhaul/growth/improvement to move from a soccer product that is terrible compared to other nations, to a product competitive with "second tier" of leagues in the world. And soccer fans know this. Is it doable? Yes it is. But the key components have to timed correctly: Moving to the global soccer calendar and allowing a payroll structure that enables teams to compete on the international market for players. And that's going to be an insanely slow process if done right. A quick jump will likely be "failure" unless there is a "total buy in from insanely rich people running MLS to go full speed ahead and spend their way through it."
They risk being bad soccer on at a bad time in America, during the MLB playoffs, NFL season, March Madness, NHL & NBA playoffs. Instead of "soccer that's on in the summer, opposite baseball, tennis and golf."
Economically, MLS has a far easier path to becoming one of the biggest leagues in the world in our lifetimes. This should come FIRST, then the switch the the international calendar and an attempt to move up the ladder in terms of competitive prowess.
The reason for that is also why the MLS always is going to LOOK far better off by these reports, articles and stats that soccer fans love to talk about and hates scoff at:
There’s 360 million people in our country spending money on things, and some of those things include soccer.
The MLS has 24 teams in closed system. The other leagues exist but are shut out.
There’s 92 of the so called “League Clubs” in the top four flights of English Football, in a country of 54 million people. The richest 20 do dominate but share more money with the other 72 and fans/customers are more divided.
Soccer lovers talk all the time about the growth of interest in the sport, and it’s true that grows constantly. But it’s an INSANELY SLOW LONG TERM process of “kids raised when soccer is on SportsCenter between NBA and MLB highlights” becoming SPENDERS/CONSUMERS in our economy and replacing “the elderly raised when soccer was Europeans, Latinos and (homophobic slur)s” as they die off.
If you ran stats for soccer fandom/hatred on this board, you’d probably see patterns emerge:
- American/Canadiens that picked it up because of youth soccer
- Non-American/Canadiens or A/Cs that grew up with it because of family/foreign trips/influences outside the US
- American/Canadiens that have always been disinterested by it and kinda hate hearing soccer lovers.
- American/Canadiens that picked it up in the 1990-1994 range (the US made the World Cup for the first time in 40 years in 1990 and hosted in 1994)
- American/Canadiens that picked it up in the 2002 to present (spikes every four years)
That last group is the future growth becoming consumers sparking the big rise in it.
And the eight year gap between 1994 and 2002 is because the 1998 World Cup was in Korea/Japan and games kicked off between 12 am and 7 am in North America.
I bring that up because THAT is the gap that will make the “18-54 target demo” of consumers not completely full of those who’ve accepted soccer if they make the move to early and making it really easy for Soccer TV games to be completely lost/ignored in the full OCT-MAY calendar of sports.
On the other hand, when the 18-54 target demo is totally full of people used to MLS/MLB in the summer, that's when TV revenues will be very large, and the league can achieve "biggest leagues in the world, economically speaking status" in our lifetimes.
And that's when it's time to make the switch from "The soccer league for American sports fans" to "America's league in World soccer" with the international calendar and player transfer market.
The 2002 soccer crowd (born after 1990) needs to be hitting 45 when they make move to the international schedule. That’s 2035 at the earliest.
Klinnsman will go nuts, but they need the economic strength of growing (not over-expanding) and having a slow, stable transition of salaries escalating in the closed system, summer season. A situation like the NHL in the 90s is GOING TO HAPPEN if salaries escalate. And they can survive that. They’ll probably lose some franchises. But the ones that survive it are going to be the ones that can handle making the switch to the international calendar and opening up the player acquisition to the totally free market of world professional soccer. And they'll be able to do so only with the revenue streams from staying in the summer as long as possible.