I guess we have different understandings of what an "announcement" entails. For me, giving an interview and answering questions is not an announcement.
He wasn't giving an interview. He wanted to get the situation out there and says as much in the article:
Gearon said he is speaking out about the future of the franchise because he does not want potential investors willing to keep the team in Atlanta to step forward after a sale has been completed.
“Long term, it’s important that a message gets out,†Gearon said.
I'm still not following you. Can you be more direct?
If we're to believe John Kincade, this matter is "well beyond kicking the tires". That would imply that there's a certain degree of seriousness to me, that this prospective ownership group has gotten beyond some initial interest and information gathering into actual negotiations. You might have a different understanding of what "well beyond kicking the tires" means.
Plus, he seems to have daily status updates such tweeting a couple of hours ago that "tonight was a good night" and "progress is being made". Which, from following other sales, seems ridiculously unlikely to be solid information. Have you ever heard of such a sale advancing daily? How about a sole member of the media knowing anything about the situation and getting daily updates on it?