ok i have joked a lot that gillis haters hate him bevause he knows how to read. but to be serious, i really don't think it's a class thing, or an urban/rural thing.
it's that we all hailed gillis at first. especially around 2010 when the sedins jumped a level and joined luongo and kesler as elite guys, expectations were huge. and like kesler and burrows, some guys here puffed out their chests and talked to other fanbases, especially those in alberta and ontario. and then in 2011 when gillis was revealed to have no juice with the old boys, and later when the luongo contract completely and unfairly blew up in his face, the fanbase's brain broke. all the hailing gillis turned into bashing gillis because every single other fanbase staryed calling us names. and gillis wasn't there to stop it. toronto was still toronto, alberta was still alberta, the oilers and flames still had their stanley cup banners, and we were still canucks fans.
the blue collar thing was just a way to disassociate from the very forward thinking gillis regime, once the old laws were revealed to still be the law. the sedin bashing, which only abated last year if we're going to be honest, was much the same. and once benning came, a lot of guys took to him and went for his illiterate farmer affect because it was so different from cap specialists and sleep doctors. a year later, all but a handful of posters have come to their senses, mostly because benning's decision-making was so absurd there was no defending it. and here we are.
long story short, this isn't about how far down the 99 you live. nothing to do with class and everything to do with childishness. i bet benning doesn't even know how to use a computer, but ironically, this phenomenon has the stink of internet all over it. it's just reactionary internet nerds being reactionary internet nerds: pick an arbitrary position and argue it pointlessly until your mom turns off the router, no different than 4chan.