MY STATUS
After the success of Sabres Fan Advantage over the 2014-15 and 2015-16 Sabres seasons, the My One Buffalo Status Program pushes the concept even further while uniting Buffalo’s sports teams. The program is defined by three key components. The first is that fans will now be placed into tiers with different benefits based on how often they interact with the teams. Interactions include purchasing season tickets, attending home or away games, watching Sabres broadcasts, attending team events, dining at (716) Food and Sport, and more. Examples of benefits include discounts at the Bills Store and Sabres Store as well as digital goods, surprise offers, and invites to special events.
Second, all of these interactions are automated and no longer need fan actions to get credit for interacting. The stadium, arena, and HARBORCENTER all have iBeacons, so any fan that leaves their Bluetooth settings on will get credit for attendance. The Sabres have partnered with LISNR to leverage inaudible tone technology, so fans watching Sabres games only need to allow access to their microphone to get credit for watching. Any fans attending away games or events just need to leave Location Services on while using the app and they will receive credit for supporting the team.
Third, there’s more ways for more fans to participate in the program. By including the Bills, HARBORCENTER, the Bandits, select events at the arena and stadium, as well as events for fans outside Western New York, the status program truly encompasses everyone who considers themselves part of One Buffalo.