Fataldogg
Registered User
- Mar 22, 2007
- 12,389
- 3,678
Their intent is not for them to look good, or avoid looking bad. Their intent is to make the league look bad, which is what is happening. The more extreme the language, the more eyeballs that will see it. Sure, a lot of people will react negatively to the statement... but 100% of the people will see it as negative for the league.
The league looks bad on their own. Rangers didn't need to make a press release statement for that.
Media was all over this as soon as it was announced. The NHL isn't trending on Twitter too often, and this is one of the few times it was. The Rangers had nothing to do with the bad press.