Stumbledore
Registered User
I thinking why would it be good for a Cuban-American owner, who’s marketing emphasis is focused towards Hispanics, to relocate his franchise from a 40% Hispanic market to the epicenter of French speaking North America.
His marketing emphasis is focused toward Hispanics because his market is 40% Hispanic. But you left out the part about how few Hispanics are buying tickets to see the Coyotes.
It wouldn't matter if his market was 130% Hispanic and all his adverts were in Spanish and all his players spoke Spanish. If people aren't buying your product, you close your business and move to another town.
I won't get into the endless debate over how many tens of millions of dollars the Coyotes are losing each year, but I can promise you (for what that's worth) that if the Coyotes relocated to Quebec City and the team advertised only in Spanish they would still sell a lot more tickets in La belle province than they do in the Valley of the Sun.
PS: The epicenter is Montréal, not Ville de Québec.