I know that it's somewhat fashionable to bash Chipman and Chevy and Maurice and Zinger for their "loyalty", and for focusing on team culture, but listening to this interview with PLD and another with Scheifele makes it clear that some top end players really appreciate the organization. As PLD notes, there's a reason that Scheifele, Connor, Ehlers, Hellebuyck, and Morrissey signed long term contracts with the Jets. He indicated that it's early, but he already has a really good feeling about the organization and the community as a potential long term option.
Anyone that doesn't think these are important success factors hasn't tried to build a globally competitive team / organization in Winnipeg.