Only cause they didn't spend half a billion £ on transfers , that's before you tackle wages . Almost all Premier League titles were bought.... at a massive price . Man City , Chelsea and Man U should be proud of their purchase
Don't forget, Tottenham were one of the so called 'big five' of the 80s who pushed for the creation of a Premier League with the very aim of escalating the financial advantage the richest clubs held over the rest. They never objected to the principle of money buying success, they just failed to foresee that the monstrous baby they begat would lead to the invasion of English football by the overseas gangster capitalist class whose pumping of bloodstained / dubiously acquired funds into other clubs left North London's second most successful club struggling to catch up.
To what degree Spurs have been held back by a lack of financial clout is a moot point. After the Great Step Forward of 2015/16, they were in the position where they could afford to spend £30 million on a single player. Well, I say 'player', but given the chap they splashed out on was Moussa Sissoko, perhaps another word would be more appropriate. And the decision to sign Sissoko followed £17 million being thrown at something called Vincent Janssen.
The big problem Spurs have is their self-imposed wage structure. And 'self-imposed' needs to be put up in lights. When you analyse their financial results since 2014, it's plain they could have spent more on player salaries without undermining the club's economic stability. They simply chose not to do so. So I'd suggest they aren't plucky underdogs deserving of sympathy. They are landed aristocrats sulking that the staff have the temerity to want to earn the same as the chaps employed by the estates nearby.
Notoriously, the exception to all this fiscal prudence is the stipend made to the man who oversees it - Daniel Levy. Mind, we know Levy is a genius because he's been at Spurs since 2001 without being sacked for delivering no more than one League Cup. And perhaps he also deserves reward for having absolutely nothing whatsoever to do with the recruitment of Spurs' talisman, Harry Kane.
Hilariously, a cursory study of the internet reveals some Tottenham fans donning their pom-poms and praising the increased sponsorship deals Levy has achieved for Spurs in recent times. From my perspective, such has been the positive vibe surrounding Kane, Ali, Pochettino, Champions League qualification and the new stadium that it would have been a tougher achievement for a London club to have
failed to up their commercial income.