SCOTTSDALE, ARIZONA — mix1 Life, Inc., (OTCBB: MIXX) and The Arizona Coyotes announced today a long-term partnership agreement. As part of the deal, mix1 will be designated as the Exclusive Nutritional Drink of the Arizona Coyotes.
The partnership will formally go into effect immediately, with the Coyotes’ exclusive suite level club being renamed “mix1 Clubâ€. mix1 Club will be prominently featured with new brand integration including entry and directional signage leading guests into the club and the club’s interior, as well as on tickets and passes required for club admission. In addition, mix1 will be integrated into arena signage, radio broadcasts, paw patrol sponsorship, and will sponsor Arizona Coyotes youth sports programs to build awareness of its brand through community involvement.
“We are very pleased about our new partnership agreement with mix1â€, said Coyotes Co-Owner, President and CEO Anthony LeBlanc. “mix1 is the perfect partner to secure the naming rights to our prestigious suite level club in Gila River Arena and participate in many other branding opportunities. mix1 is a brand that produces and promotes great tasting natural nutritional products and a healthy lifestyle. Our partnership will raise awareness about their brand and their nutritional drinks with all Coyote fans.â€