When the Wings will take Amway's money (or did for a time), I'm hardly going to rain on the Coyotes over this one. Truth be told, a team should sign up any sponsor, as long as they're comfy with the product, etc. A sports drink is hardly a bad fit, and why leave money on the table?
You railed against the Wings decision (& rightfully so imo) for signing a highly visible anchor sponsor of dubious repute so while the circumstances are different in both situations bad relationships. Optically imprudent move by the RW's with Amway in Detroit. Financially an imprudent move by IA with mix1. Mistakes in both cases, mistakes of 2 different kinds but mistakes are mistakes. What the Hell were the Ilitchs' thinking? Wheres the much vaunted integrity in signing on a False Hope Multi-Level Marketing Merchant like Amway as your "Presenting Sponsor"? That name & brand has Coodies and their gunna rub off on the organization, staining their name & reputation, the logo & colors themselves. Hell, Mr. Hockey himself, the greatest player in Red Wings history got shafted by Amway & wound up having to sue. I could go on & on & on over that one... or the ill suited Quicken Loans deal (usury lenders with a really bad rep - bad fit for the NHL in terms of demographics which is predominantly upper middle class & well educated) in SoCal.
But your suggesting now that if whomever has the money or as in this case of mix1 "appeared to have the money" and everyone "comfortable", just go ahead? I dont think so. Lot more to sponsorship & associative brand identification with an individual, a team or a league than that as you well know. Absolutely a protein drink is an excellent fit however, beyond that, do they have the kind of distribution upon which co-op spin-offs at P.O.S. can be jointly executed with the Coyotes along with Budget & how much? As their newbies, how long have they been in business & who are the principals, whats their background? Do they have the kind of experience to give flight to what is essentially a start-up? These are all questions that shouldve been asked as right off the bat,
Red Flag; seed & operating capital being derived through a public offering. Very little private placement. Would you not be "concerned" about their ability to pay for that sponsorship which just happens to be a fairly choice platform? That youve blocked yourself from signing a financially solid sponsor in taking a risk on a company who's short track record is cause for concern?... And so this is what happens. Not only do the Coyotes get stiffed but theyve given away a choice sponsorship which they couldve sold to someone else without having to worry about whether or not their invoices get paid. Double whammy. mix1 was over-sold, possible mix1 over-promised thinking the sponsorship would result in immediate & substantial dividends, all kinds of things go on. Thats why you want Pro's running an operation like the Coyotes & GRA. To avoid precisely these kinds of mistakes.
personally... never watched it TL. dont watch tv much at all. any other theories?
