To be fair there are other benefits besides straight profit/loss to season tickets. I got free tickets to suites for two games cause of the season tickets this year as part of the rewards. Technically though everyone picks their own rewards now. And as with other things part of the whole profit/loss valuation depends on where you sit. If you have $30-35 seats in the 100's behind the net it could still be a reasonable price point. If you have the same prices up in the 200 corners, not so much.
And profit/loss also obviously depends on how many games you go to and which seats you try to sell. If you're going to sell only weekday games then you might be better off with the flex plan, a half-season plan or just buying on the secondary market. If you're only going on the weekdays on the other hand (and selling weekend games) you might be best served getting season tickets, flipping the weekend games and enjoying the full season benefits.