Winnipeg will not add a single fan to the aggregate NHL base. Not turn on a single more telelvision, sell more merchandise, grow the market, telelvision or otherwise, in the future. In fact exactly the opposite as what Thrasher fans there were walk away. Winnipeg will cannabalize from fans of other canadian franchises, not create a single thing but a one time franchise fee which will put a couple million dollars in each of the other owner's pockets.
And that is nothing to be happy about if you are a NHL fan, and is exactly the reason Bettman, who is charged with growing the game, was so loathe to move teams north rather than south.
So, I take it you're of the opinion that the game can grow nowhere but in the south? I'm sure Wisconsin, Dakota, and Iowa residents are already Wild fans...everyone in Seattle is a Vancouver fan, and everyone in Houston is a Dallas fan. Putting teams in the aforementioned markets would simply canabalize fans from the others I named, right? So why bother?
The growth of hockey is important everywhere. The fact is, not everyone in Canada is a fan. And going forward, people are born, you know. They grow up either a fan of hockey or something else. It's not predetermined. Putting hockey in various places in Canada can help ensure the people growing up there are hockey fans, and not something else.
I live in the states. I've been to an NHL game in every city that's had a team since 1996. I just it aggravating when some people think that good ownership and a winning team are all you need to build a fan base. The fact is, and will always remain, that most people aren't fans of the NHL because they've never played themselves. While I agree that the presence of an NHL team helps create hockey at it's most youthful levels, the fact is hockey is THE most expensive sport you could ever hope to put a child through. Independent health insurance policy, ice time, travel, sticks, skates, shinguards, pants, shoulder pads, elbow pads, gloves, helmet, visor.... And when you're a kid, you grow quickly, and this stuff has to be replaced fairly frequently. It's prohibitively expensive, and a reason that it's mostly played by whites. Hockey is always going to be a tough sell in the south. Anyone that says differently is kidding themselves. Yes...winning will bring an influx of bandwagoners that want to be seen in the presence of a winner...but it will take perpetual winning to really have any hope. And a couple teams are perpetually winning, some more are usually perpetually losing...and when they're in non-traditional markets, the margin for error is absolutely zilch.
Canada has the highest number of youths with plentiful exposure to the participation of, and viewing of hockey. It's a culture there. I think the NHL needs to use that as a strength.
If we're talking broadcast rights, what if half the teams were in the States, and half in Canada. Which TV contract do you think would be worth more? If all we're talking about is dollars and cents where the league is concerned, who cares where they come from? They're trying to squeeze nickles and dimes out of the south when they can be getting more dollars out of the north.