Gamers suing EA for "making NHL too hard"
EA Sports It’s In The Game Difficulty Federal Lawsuit California – Sportico.com
A new federal lawsuit asserts that Electronic Arts unlawfully increases its sports games’ difficulty in order to induce gamers into paying the video game publisher additional money.
In
Zajonc v. Electronic Arts, a trio of California-based gamers—Jason Zajonc, Danyael Williams and Pranko Lozano—have sued EA for deceptive practices, false advertising and related claims under California law.
Their case, which they hope becomes certified as a class action, concerns the 2017 to 2021 versions of Madden, FIFA and NHL. The trio is represented by, among others, California consumer rights attorney
Jack Fitzgerald. EA has yet to answer the complaint in court, and has until early next year to do so.
The lawsuit contends that EA dupes many gamers through “utilizing one or more artificial intelligence technologies that adjust game difficulty dynamically.” EA, the plaintiffs charge, neglects to tell consumers about these technologies or their impact on games. Relying on “heuristic prediction and intervention to adaptively change the difficulty of matches, and influence or even dictate the outcomes,” EA keeps gamers “more engaged”—almost as if EA knowingly exploits an addiction.