News Article: News & Notes XXXII: Simply Having a Wonderful Canesmas Time

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tarheelhockey

Offside Review Specialist
Feb 12, 2010
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On another note, does anybody actually like Storm Brew? I saw it was R&D, took a chance on a 12-pack, and completely hated it. Took me like 2 months to get through it. I can at least tolerate your average macro light beer, but this was worse than that. I want someone to tell me I got a bad batch, but it really seemed like that's how it was supposed to taste.

My theory is that if you’re a beer company and you strike a branding deal with a sports team, so you know people are going to buy a TON of that flavor regardless what it tastes like out of sheer tribalism, the last thing you’re going to do is waste one of your actual good ideas on that product. After all, the taste has no relevance to 99% of your sales.

Whatever is your cheapest, most trash-tastic flavor... that’s what ends up in those cans.
 

AeroFishOne

The Curriest of the Curry’s
Feb 5, 2010
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I actually really like it but I’m no beer fanatic. I’m not a fan of bitter beers prefering to stick with Bud light, Miller light, blue moon, land shark and the occasional Guinness.
 

Lempo

Recovering Future Considerations Truther
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Feb 23, 2014
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My theory is that if you’re a beer company and you strike a branding deal with a sports team, so you know people are going to buy a TON of that flavor regardless what it tastes like out of sheer tribalism, the last thing you’re going to do is waste one of your actual good ideas on that product. After all, the taste has no relevance to 99% of your sales.

Whatever is your cheapest, most trash-tastic flavor... that’s what ends up in those cans.
That's a very plausible theory. It's a known fact that one reason for the big publishers' comics going bad in the 90's was that if a hired-for-job creator for a big company got an actually good idea for a character, looks, or a plot he would save it for his own creator-owned comic (which was a scene emerging), and the salary-paying employer kept getting the more mediocre by-the-numbers stuff.

There's lots of legal stuff and setups governing the employee inventions to avoid similar problems in the technical fields where hired folks can and will come up with stuff patentable and worth a lot of money.

The Employed Inventor in the United States

Actually... thinking about it, it should be fairly obvious for a professional sports team magnate who's dealing out for a brand beer that they shouldn't expect to by chance luck out to get a premium product from their contracted supplier, unless they specifically contract for one.
 

Boom Boom Apathy

I am the Professor. Deal with it!
Sep 6, 2006
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Actually... thinking about it, it should be fairly obvious for a professional sports team magnate who's dealing out for a brand beer that they shouldn't expect to by chance luck out to get a premium product from their contracted supplier, unless they specifically contract for one.

I'm sure the Canes didn't want to pay a premium for it, no doubt so that's probably a piece of it, but based on how it tastes, I still think it was aimed at trying to be palatable to the widest range of people, and when you do that, you get something very unremarkable and not quite craft style. From what I can tell, the largest % of beer drinkers at the Canes games are drinking bud light, by far. You make the "storm brew" be a hoppy IPA or a dark stout, virtually none of the bud light drinkers are going to even touch it. My buddy that I go to the games with (AD and Hurricure met him at the tailgate), drinks mich ultra and bud light. He'll go without a beer rather than drink any craft brew. Yet he tried a Storm Brew and his comment. "This is ok". He didn't prefer it over bud light, but he would at least drink it where there's no way he'd touch an IPA or stout, or even something as tame as a Fat Tire.

I think they were purposefully going for a low cost, non-descript beer, and that's what they got.
 

ONO94

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Jan 18, 2010
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I'm sure the Canes didn't want to pay a premium for it, no doubt so that's probably a piece of it, but based on how it tastes, I still think it was aimed at trying to be palatable to the widest range of people, and when you do that, you get something very unremarkable and not quite craft style. From what I can tell, the largest % of beer drinkers at the Canes games are drinking bud light, by far. You make the "storm brew" be a hoppy IPA or a dark stout, virtually none of the bud light drinkers are going to even touch it. My buddy that I go to the games with (AD and Hurricure met him at the tailgate), drinks mich ultra and bud light. He'll go without a beer rather than drink any craft brew. Yet he tried a Storm Brew and his comment. "This is ok". He didn't prefer it over bud light, but he would at least drink it where there's no way he'd touch an IPA or stout, or even something as tame as a Fat Tire.

I think they were purposefully going for a low cost, non-descript beer, and that's what they got.

There was an interview with brewer when the beer first came out that basically explained their thought process and that is pretty much it. Make it too dark and the light beer drinkers don't buy it. Make it light and you get the widest range of possible buyers. So you end up with a "crafty" macro-type beer. It may not be as good as the better beers you can get at Canes games--but for $5, it's good enough to do in a pinch.

I did get a 12 pack about a month ago--and I still haven't finished it...not the same without hockey to distract me, I guess. Although ice cold after mowing the lawn--it is not a bad choice.
 

Svechhammer

THIS is hockey?
Jun 8, 2017
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I don't mind the Storm Brews. When I am looking for a beer that I plan to consume a bunch of for either a tailgate, or out all day on a lake, or any other scenario where I know I'll be drinking a lot of beer, I prefer it over pretty much everything else. In fact, I'm pretty much over the craft beer scene. Everyone seems to have an obsession with going with the hoppiest beer possible, and it just ruins the flavor. And for the most part, the vast majority of local beers are way too heavy. Drink one or two and you're full like you just had a 3 course meal. Don't have that problem with a Storm Brew. In fact, it tastes similar to Heineken in Amsterdam, before its skunked in transportation over to the US.
 

GoldiFox

Registered User
Apr 21, 2014
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I almost always choose Negra Modelo as far as beer goes. Nothing beats it IMO for all around smoothness, flavor, and lack of hangovers. Although I've been trying to cut out some calories/carbs so it's been mostly Bon Viv seltzers lately.
 

DaveG

Noted Jerk
Apr 7, 2003
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I almost always choose Negra Modelo as far as beer goes. Nothing beats it IMO for all around smoothness, flavor, and lack of hangovers. Although I've been trying to cut out some calories/carbs so it's been mostly Bon Viv seltzers lately.
Negra Modelo is legitimately a favorite of mine, especially if I'm out at a Mexican or Tex-Mex place since I know it's going to be on tap. But overall it's a very crushable beer that still has a good bit of personality. Reminds me a bit of a Dunkel in that regard, which for whatever reason I can't find on tap anywhere anymore so it makes a solid substitute.
 

WreckingCrew

Registered User
Feb 4, 2015
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I never did acquire a taste for beer...I've tried 20+ different beers over the years and didn't care for a single one. It's like all I taste is whatever bitterness is in them and nothing else. Of course it's the reason I don't drink much in general, most of it to me tastes like rubbing alcohol (or how I imagine it would taste). I can enjoy a Jack & Coke, or anything sweet enough to overpower the rubbing alcohol taste (Iron Thunder in Charlotte has something called Blue Gatorade that I could get majorly ****ed up on), but try as I might, I haven't gotten into beer (nor do I want to spend $$ buying 20 different types to try to see if I luck into one I like). Kinda sucks, always feel like I'm missing out.
 

Lempo

Recovering Future Considerations Truther
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Feb 23, 2014
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I never did acquire a taste for beer...I've tried 20+ different beers over the years and didn't care for a single one. It's like all I taste is whatever bitterness is in them and nothing else. Of course it's the reason I don't drink much in general, most of it to me tastes like rubbing alcohol (or how I imagine it would taste). I can enjoy a Jack & Coke, or anything sweet enough to overpower the rubbing alcohol taste (Iron Thunder in Charlotte has something called Blue Gatorade that I could get majorly ****ed up on), but try as I might, I haven't gotten into beer (nor do I want to spend $$ buying 20 different types to try to see if I luck into one I like). Kinda sucks, always feel like I'm missing out.
I initially had this problem. I circumvented it with crappy store ciders and Hartwall Original Long Drink 5.5 %.
 
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