Current Logo: But the Bears’ current logo is exceptional. Not only is it the best in the franchise’s history, it currently stands as the best in the league. What’s not to love about this crest?
The combination of the cream color with two shades of brown makes it look like a classic logo, while the choice of white for ‘Bears’ makes the team’s name pop. The bear doesn’t have the fine detail that could make it look cluttered, yet there’s enough detail that it doesn’t really feel like this logo will ever really need to undergo a change.
It’s hard to make a logo look new and still have that classic feel, but the Bears accomplished that.