That’s a byproduct of hitting being deemphasized at the younger levels. Now, big clean hit is rare vs the normal course of the game, so it gets more attention from the players.
No one is saying goon it up Gillies style bc of the blowout, more Webb style hitting to at least show a pulse and remind the team they are physically paying for kicking their butts. That part of the game is near its end. The current players would rather just accept the whopping, play some PlayStation at night, and okay the next game.