RABBIT
wasn’t gonna be a fan but Utalked me into it
I don’t even know what the f*** this means
Confirmed with Link: Coyotes officially rebranding; sign with MullenLowe agency
- Thread starter The Feckless Puck
- Start date
I don’t even know what the f*** this means
RemoAZ
Let it burn
I was thinking the same thing. Top poster list? What the hell is that and why would anyone care about it? Weird...
Me neither. Notable member. That's what she said.
Jormungandr
Registered User
Now that I know that this is a thing, I’m gunning for it!
RABBIT
wasn’t gonna be a fan but Utalked me into it
rt
The Kinder, Gentler Version
Nobody would care about it. Lol. I never knew it existed until today. Ahah.
rt
The Kinder, Gentler Version
I think we should all like everyone of your posts until you make it. Ahah
Summer Rose
Red Like Roses
brentashton
Registered User
- Jan 21, 2018
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That’s not very inclusive ...For this tank season they'll need to show the White Tank Mountains plenty.
- May 3, 2021
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I’m a little bit terrified to find out what an nhl team is going to present as “cool and edgy”.
- May 3, 2021
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Wow. This is amazing. It’s funny, after I listened to it I ran off to get another video to positively compare it to. And of course, as it turns out, same artist.
brentashton
Registered User
- Jan 21, 2018
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- May 3, 2021
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rt
The Kinder, Gentler Version
Kai Yo T
Registered User
Seems like kinda the same as always.
From a purely production value standpoint that's probably the best thing they've ever put out. Usually it's just footage of the crowd with a filter over it and some insert shots of single players at a rink somewhere.
It's meant to target new fans, so on that front I think they got it right.
“All the people in the film aren’t actors, just real people—local business owners, players from our local youth team programs, ranchers, craftspeople—it’s a true representation of Arizona’s diversity.”
That's cool.
RemoAZ
Let it burn
Hard for me to take any of that PR stuff seriously when the team is such an embarrassment on the ice. Almost like it would be better to wait a year or two to put together a really good PR campaign.
JasonDemersWasOkay
Registered User
- Nov 14, 2018
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Being outsiders is a joke as long as the on-ice product is. No one likes the weird kid naruto-running through the cafeteria but when the football player likes anime that’s when people are on board.
The coyotes right now are the Naruto-running nerd.
The coyotes right now are the Naruto-running nerd.
Kai Yo T
Registered User
I was thinking they'd do a "grow with us" campaign, or something. Play upon the fresh start aspect as something your gonna wanna be a part of.
This commercial actually made me feel like ice hockey was really out of its element here lol.
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The team isn't embarrassing. They work really hard. They're just bad talent wise. People understand that implicitly. It was way more infuriating to watching a bunch of players play soft and under their talent level under Tocchet. No response after whistles, bad starts where they didn't care. Now the results are bad but they feel better most of the time. And there's a plan.
Even casual fans understand that having 8+ picks early in a draft is exciting and represents a fresh start for the team. And the team has been here almost 25 years, so there's no point in ducking where the organization is at or trying to hide until they're 'good'.
Phoenix has always been a fair weather city, so just putting your brand out there is a good idea.
TheLegend
Megathread Gadfly
You're thinking like a Canadian would.....
This is grass roots.... all the way down to the Native American grabbing the dirt..
Kai Yo T
Registered User
You're thinking like a Canadian would.....
This is grass roots.... all the way down to the Native American grabbing the dirt..
I get it. We need to focus on the groups that make up the population and aren't familiar with hockey and get their attention. It's just a weird commercial from my pov.
They already have some of my $.
