Confirmed with Link: Coyotes officially rebranding; sign with MullenLowe agency

[Kai Yo T]

I agree. Maybe I'm looking at it from the wrong angle.

I get what they're trying to do and why, but to visually it felt like a promotion for the rodeo, then the city of Phoenix, and then... oh look, hockey! Haha!

 

[Jakey53]

The team isn't embarrassing. They work really hard. They're just bad talent wise. People understand that implicitly. It was way more infuriating to watching a bunch of players play soft and under their talent level under Tocchet. No response after whistles, bad starts where they didn't care. Now the results are bad but they feel better most of the time. And there's a plan.

Even casual fans understand that having 8+ picks early in a draft is exciting and represents a fresh start for the team. And the team has been here almost 25 years, so there's no point in ducking where the organization is at or trying to hide until they're 'good'.

Phoenix has always been a fair weather city, so just putting your brand out there is a good idea.

Ok, it's a hard working team that sucks. Don't try to sugar coat it. I have a plan also, I plan to stay away until the plan actually works.

 

[DOTS13]

I get what they're trying to do and why, but to me it felt like a promotion for the rodeo, then the city of Phoenix, and then... oh look, hockey! Haha!

That’s essentially what Vegas has done.

 

[rt]

From a purely production value standpoint that's probably the best thing they've ever put out. Usually it's just footage of the crowd with a filter over it and some insert shots of single players at a rink somewhere.

It's meant to target new fans, so on that front I think they got it right.

“All the people in the film aren’t actors, just real people—local business owners, players from our local youth team programs, ranchers, craftspeople—it’s a true representation of Arizona’s diversity.”

That's cool.

I swear they just had one almost exactly the same as this. A Jersey in the sand and someone waiving a flag out in the desert and stuff. Wasn’t it “we are rebels” or something? Like EXACTLY the same as this.

 

[Kai Yo T]

That’s essentially what Vegas has done.

There's a reason I'm not on a marketing team hahaha!

 

[rt]

The team isn't embarrassing. They work really hard. They're just bad talent wise. People understand that implicitly. It was way more infuriating to watching a bunch of players play soft and under their talent level under Tocchet. No response after whistles, bad starts where they didn't care. Now the results are bad but they feel better most of the time. And there's a plan.

Even casual fans understand that having 8+ picks early in a draft is exciting and represents a fresh start for the team. And the team has been here almost 25 years, so there's no point in ducking where the organization is at or trying to hide until they're 'good'.

Phoenix has always been a fair weather city, so just putting your brand out there is a good idea.

I agree with all of this.

 

[Jakey53]

I get what they're trying to do and why, but to visually it felt like a promotion for the rodeo, then the city of Phoenix, and then... oh look, hockey! Haha!

A promotion? Looked like a start of a documentary for the "Walking Dead", like our team.

 

[Jakey53]

There's a reason I'm not on a marketing team hahaha!

I'm with you.

 

[RemoAZ]

A promotion? Looked like a start of a documentary for the "Walking Dead", like our team.

I think "Walking" is a bit of a stretch.

 

[TheLegend]

I think "Walking" is a bit of a stretch.

It's just an "angle".

 

[Kai Yo T]

Could someone point out which parts are "cool" and which parts are "edgy?"

 

[Jakey53]

It's just an "angle".

That's exactly what the Coyotes need.

 

[rt]

Could someone point out which parts are "cool" and which parts are "edgy?"

The kid waiving the flag doesn’t have a shirt on. The old man in the truck might not be ears ring s seat belt.

 

[Kai Yo T]

The kid waiving the flag doesn’t have a shirt on. The old man in the truck might not be ears ring s seat belt.

Lol. The lady cooking maybe didn't wash her hands first either.

 

[JeffP]

MullenLowe should've definitely hired a copywriter for this Budweiser soccer ad:

Maybe this is just the Euro spelling, but I still hope they're doing alright for the Yotes. dark days.

 

[Dirty Old Man]

^ I don't think that's the British spelling either

 

[moosemeister]

Nothing like watching the yotes get analized on a nightly basis

 

[Heldig]

From a purely production value standpoint that's probably the best thing they've ever put out. Usually it's just footage of the crowd with a filter over it and some insert shots of single players at a rink somewhere.

It's meant to target new fans, so on that front I think they got it right.

“All the people in the film aren’t actors, just real people—local business owners, players from our local youth team programs, ranchers, craftspeople—it’s a true representation of Arizona’s diversity.”

That's cool.

I dont mind it at all. I look forward to seeing how they carry this whole campaign.

 

[Edenjung]

Reminds me of an nike add.

But i like it. Nice vibe.

 

[TheLegend]

Nothing like watching the yotes get analized on a nightly basis

You gotta remember this is what the group used to......

 

[RemoAZ]

You gotta remember this is group used to......

They still weren't very good but they were fun!

 

[The Feckless Puck]

You gotta remember this is group used to......

DO NOT - DO NOT - DISPARAGE PIERRE THE FANATIC HOCKEY SNOWMAN IN MY PRESENCE.

 

[Knights2017]

Love the ad and direction the team is moving in.

all of this needs to happen.

 

[RemoAZ]

DO NOT - DO NOT - DISPARAGE PIERRE THE FANATIC HOCKEY SNOWMAN IN MY PRESENCE.

Somebody needs to start a bring back Pierre campaign. I'd donate to that.

 

[Heldig]

Not sure how well it played in a "non hockey market" but as a Canadian I loved the Pierre campaign.