Confirmed with Link: Coyotes officially rebranding; sign with MullenLowe agency

[mouser]

For what it's worth, the other names under consideration in 1996: Moon Doggies, Phreeze, Goal Miners, Scorpions, Jets

Thank f*** we aren't any of those first 3.

I was expecting Scorpions would win out at the time.

 

[JasonDemersWasOkay]

There was also this logo under consideration when the team came to AZ. Looks very ECHL.

Looks like the lead character of a hockey game for the ps2. I can see why they would’ve wanted that as it would’ve appealed a lot to kids, but still woof (pun intended)

 

[mouser]

Arizona Heat, calling it

Miami NBA lawyers would be on the phone quickly.

 

[Mosby]

Looks like the lead character of a hockey game for the ps2. I can see why they would’ve wanted that as it would’ve appealed a lot to kids, but still woof (pun intended)

A very 90's logo for sure, fits right in with the Islanders Fisherman, the Mighty Duck breaking out of the ice...

 

[Jakey53]

I’ve always kind of wished they were named something else. Coyotes feels kind of minor league and I’ve always hated the term “yotes”

I hate the name Coyotes. If you think back 20 years ago, who would have ever thought what happened would even be possible. It's really laughable, a story so crazy you would think it has to be fiction. The funniest part is that it continues to this very day. This saga is going to last for the next three four years, at a minimum. This would make for a great documentary, but would probably be labeled a comedy. And we wonder why people laugh at us.

 

[87turbobuick]

If the team is going to be inclusive why did BA not trade for Reeves for a nothing pick? I hear they may sign Scott Gomez to work the PP. If they go the NBA way of social awareness I will not watch.

 

[Heldig]

I thought the rebrand was just about the messaging to go along with the Kachina kit? Never considered a name change. Not sure the league even allows that?

 

[rt]

I thought the rebrand was just about the messaging to go along with the Kachina kit? Never considered a name change. Not sure the league even allows that?

Same. Don’t think the uniforms or name will change on this. I think it’s just going to be marketing creative that changes.

 

[Jakey53]

I thought the rebrand was just about the messaging to go along with the Kachina kit? Never considered a name change. Not sure the league even allows that?

The name is not changing.

 

[Bondurant]

Never considered a name change. Not sure the league even allows that?

If it pushes more merchandise the league will allow it.

 

[Coyotedroppings]

For what it's worth, the other names under consideration in 1996: Moon Doggies, Phreeze, Goal Miners, Scorpions, Jets

Thank f*** we aren't any of those first 3.

That’s for sure. The name is excellent and there is nothing minor league about it IMO. And the howl is THE BEST.

 

[MIGs Dog]

Best team name ever is already taken.

 

[Jakey53]

That’s for sure. The name is excellent and there is nothing minor league about it IMO. And the howl is THE BEST.

That's just the cowboy coming out in you.

 

[Coyotedroppings]

A very 90's logo for sure, fits right in with the Islanders Fisherman, the Mighty Duck breaking out of the ice...

Yep, it sucked, glad they went kachina.

 

[SpezDispenser]

For what it's worth, the other names under consideration in 1996: Moon Doggies, Phreeze, Goal Miners, Scorpions, Jets

Thank f*** we aren't any of those first 3.

Moon Doggies? Really lol?

Edit: makes me think of Zappa's daughter's name Moon Unit

 

[Coyotedroppings]

That's just the cowboy coming out in you.

Cattle, copper and cotton baby!

 

[Bondurant]

For what it's worth, the other names under consideration in 1996: Moon Doggies, Phreeze, Goal Miners, Scorpions, Jets

Thank f*** we aren't any of those first 3.

Rocky Mountain Xtreme (Colorado Avalanche) Chicago Rhythm (Chicago Fire). Lots of horrible branding that almost happened in the silly 90's.

 

[Coyotedroppings]

Rocky Mountain Xtreme (Colorado Avalanche) Chicago Rhythm (Chicago Fire). Lots of horrible branding that almost happened in the silly 90's.

Chicago Fire was a 70’s WFL pro football franchise. Not a horrible name considering the “great Chicago Fire” Great Chicago Fire - Wikipedia

 

[The Feckless Puck]

Not sure why they call it teal instead of turquoise. There are turquoise mines here just like copper.

Because actual turquoise coloring doesn't pop in designs like teal does. Generally, the branding guidelines will say that the teal represents the turquoise. Actual turquoise is too dark.

 

[Bondurant]

Chicago Fire was a 70’s WFL pro football franchise. Not a horrible name considering the “great Chicago Fire” Great Chicago Fire - Wikipedia

It is a good name. Unfortunately the Chicago Fire went under a recent rebrand that pissed the fans off. Folks wanting to see a Coyotes rebrand may not like the result if it happens.

 

[The Feckless Puck]

Same. Don’t think the uniforms or name will change on this. I think it’s just going to be marketing creative that changes.

Name is not changing. But it's impossible to change the team's color palette and not change the uniforms.

 

[Jagged Ice]

Rocky Mountain Xtreme (Colorado Avalanche) Chicago Rhythm (Chicago Fire). Lots of horrible branding that almost happened in the silly 90's.

The Wild was chosen over Blue Ox, Voyagers, Freeze, White Bears and Northern Lights. At the time I was still living in Minny and hated them all, especially Wild. I knew people were going to say Wilds and that word hurts my ears.

 

[Coyotedroppings]

The Wild was chosen over Blue Ox, Voyagers, Freeze, White Bears and Northern Lights. At the time I was still living in Minny and hated them all, especially Wild. I knew people were going to say Wilds and that word hurts my ears.

The logo is excellent and gives credibility to the name, which at first was suspect IMO.

 

[Jagged Ice]

The logo is excellent and gives credibility to the name, which at first was suspect IMO.

Yeah it worked and is a good brand and name today. At the time though it sucked, and their unis looked like christmas trees. My gf at the time bought me an authentic jersey and I have it in my closet to this day. Never wore it. Not once.

 

[Summer Rose]

Best team name ever is already taken.

The UC Santa Cruz Banana Slugs would like a word.