Seriously, the snowflake theme goes out the window in its first season.
As a die-hard fan and fanatic by the heart and the soul this is more than about a "name". I'm an anti-"SOCCER BUSINESS".Don't be one of those people that is so anti-CFMTL that you can't get over the name change.
I understand you would have rather kept them as Impact. But it's no longer the name.
As a die-hard fan and fanatic by the heart and the soul this is more than about a "name". I'm an anti-"SOCCER BUSINESS".
This isn't their BRAND. It's our CLUB.
I'm not a simple consumer. Those influencers have soiled our HISTORY.
Impact forever. Supporters like me won't let it down. That's our DNA.
This isn’t the Habs... this club NEEDS to do well business-wise in order to be successful. The best way to do that is by winning and buying low and selling high.
This is what @Ghetto Sangria is saying though, they arent the Habs and they don't have the luxury of being a well established brand. Taking the risk of a rebrand, while wrong in my personal opinion, does make some business sense from their perspective. The execution of it is what has been mostly wrong.never will be if they are changing their name every few years like some kind of 3rd world country. You know what the Habs never did? Mess constantly with names and uniforms.
As a die-hard fan and fanatic by the heart and the soul this is more than about a "name". I'm an anti-"SOCCER BUSINESS".
This isn't their BRAND. It's our CLUB.
I'm not a simple consumer. Those influencers have soiled our HISTORY.
Impact forever. Supporters like me won't let it down. That's our DNA.
never will be if they are changing their name every few years like some kind of 3rd world country. You know what the Habs never did? Mess constantly with names and uniforms.
This is what @Ghetto Sangria is saying though, they arent the Habs and they don't have the luxury of being a well established brand. Taking the risk of a rebrand, while wrong in my personal opinion, does make some business sense from their perspective. The execution of it is what has been mostly wrong.
They are not the Habs, but they had a very well-established brand.
Did that brand had the positive reputation they wanted? Probably not. But this new brand is starting with like 2 and a half strike against it. They put EXTRA pressure on themselves to be successful on the pitch THIS year. If they have a great season, people will forget. If they suck, cynicism will be at a all-time high. They really painted themselves in a corner.
It's starting with 2 and half strike against it for you and people who think that the rebrand is a travesty. Gilmour and Saputo can do no good in your eyes and it shows. The rebrand, while pretty bland, is far from being a disaster. The name is fine and so is the crest. Actually, the crest is better than what they had last year.
People are wayyyyy too caught up in the Foot vs Football. CF Montreal, while not what I would have chosen, is fine.
Thats the first logicial and great decision they have made in years.
Now I hope they keep in mind that 1. Nancy is a rookie coach and 2. the starting squad SUCKS so I hope they do not let him go after 1 season. Even if we finish the season with 30 defeats he should stay because back to reason number 2.
Nearly every Eastern teams have 3 DPs to the point Matuidi and Pato are below DP levels and we have one DP who is defensive minded.
never will be if they are changing their name every few years like some kind of 3rd world country. You know what the Habs never did? Mess constantly with names and uniforms.
Not saying the rebrand will or won’t help with the “nicheness” of the club but I really hope it does.you know what the Montreal Impact never did? Win anything important.
Im sorry but the Impact brand means fk all in this city if you really think about. It’s still a niche club in this city, although getting more and more popular. This rebrand wont do anything negative for it’s general popularity (but won’t be as beneficial as it could have been). Winning and and building is still the best way to gain popularity and most importantly MONEY.
there’s no denying their major blunder in this rebrand. I dont like it. But that won’t deter me from following the club. I still want Montreal’s MLS club to have the most success possible.
Not saying the rebrand will or won’t help with the “nicheness” of the club but I really hope it does.
It really sucks to talk to people who love soccer about the team and they don’t know a single player on it. It never really became something cool and popular in the sports market.
Ive taken friends and family to playoff games, Can Champ games, the f***ing CCL final and they just tune right out after the final whistle.
Hopefully CFMTL becomes more visible in the city and easier to follow to help people hook into the team.
I’m just realizing you have to be part of the collectif to see a press conference?
we have to pay for interview access?
The Impact is really a wildcard this year. Tons of unknown newcomers. It could turn out great or awful. There is a lack of true starpower, which could be added in the Summer window. At least there's a plan and there is depth at almost every position. Just no Zelarayan, Vela or Carles Gil.