That's basically what I was getting at, although I don't buy into the TV theory as much as some make it out to be. Most of the 250 channels are nonsense. A media survey done by an organization I am associated with determined most subscribers are paying for more product then they consume. HDTV is crisper but a good TV twenty years ago did me just fine, in fact I still watch my old 27" RCA CRT tv in my bedroom. NHL on TV has little bearing on AHL attendance, many consumers in smaller markets like Albany or Rochester are just looking for something fun to do on a night out. Much of that excitement is media influenced. If the local news media don't view the AHL with any significance like what is starting to happen in Rochester the slow decline starts to trend in the overall perception. Albany is a prime example whereby the media no longer views the AHL with much significance. Older fan base dies off, the new generation of 20s and 30 year olds take to other forms of sports entertainment, or too busy with young kids at home starting families. Places like Albany and Rochester are caught in the middle. Both are too small to be major cities, yet bigger then places like Utica, Binghamton, Hershey/Harrisburg, and other like size cities with little to do and small market media. Nobody is saying Rochester is bottoming out but the trend right now is downward. They don't have the local ownership, and they are affiliated with a hopeless Buffalo. If Buffalo can find the resources to put together a strong AHL team, and the ownership can come to respect what Rochester is to Buffalo then hopefully things will trend the other way. Right now what eventually caused Albany's decline after the 2000s is what is disturbingly trending in Rochester. The big difference is Rochester is a hockey town, Albany NY is an "entertain me" or we want a winning and no less town, Albany is not a traditional area known for hockey. That's what separate the two cities.