There is marketing value in signing any young player who has talent and hype. Is there any evidence that Pulisic will have more of an impact on the clubs finances than if a comparable talent was signed? The claims being made revolved around Pulisic being a marketing ploy because he's American.
He had next to no impact on the finances at Borussia Dortmund. The club often doesn't make it onto TV in the USA. I think many also overestimate the US National Team presence in the USA. The USA is the most diverse country in the world. It is not like Brazil, Argentina, England, France, Spain, Germany where the majority of football fans support the local NT. The US Mens National Team is not the most popular mens National Team in the country. Mexico is. We barely have any fans. Most people don't realize this. "Americans" is not the same as the US Mens National Team.