Meh. He didn’t want it at all the year before they made him one. Then he didn’t really seem to want to be it last time he was.
One thing I don't think we've really paid much attention to is mental health. Jordan has had a really rough go of it the last couple years in his personal life, but he does seem to be in a pretty good place at the moment. As somebody who's struggled with depression before, it can really do a number on you. I've also really wondered if getting through struggles of that sort was part of why he went from playing like Victor Rask to playing like a world beater after he came back from injury last year. I don't like to speculate too much on that stuff, but it is a potential factor that I think people should be aware of in sports as in society in general.
If Williams and Brind'Amour think he's the guy, then I respect their judgement. They know him far better than any of us, and they also know the backstory to why he might have struggled with the C before. And he won't need to be the hype guy in the leadership group with Martinook having an A. I do love that they did that- his contribution off the ice is so much more valuable than his contribution on it, and it was very clear that he was a strong leader last year.