Yeah I just subscribed, as well. Looks really cool.
Some great articles from big time writers all across different sports, with no ads or annoying auto-play videos. All for less than the price of a newspaper subscription (Hell, it's even less than just a subscription for just the Sunday paper). They have a model that might just work.
I downloaded the mobile app, too. Haven't had much time to play around with it, but it seems pretty sleek.
I'll be interested to see who they get for the other Minnesota sports. In Russo's intro article he says "the Wild will be the first in Minnesota. The Athletic ultimately plans to hire beat writers for the Wolves, Vikings and Twins along with a presence in college sports. Especially hockey."
If The Athletic brings some top-notch college hockey coverage, I'll be thrilled. @GopherState, get in on that!